SOCIAL MEDIA AS A FINANCIAL EDUCATION PLATFORM

Social media is emerging as a powerful tool for improving financial literacy among women. Platforms like Instagram, TikTok, and YouTube are filled with financial influencers who break down complex financial concepts in simple, engaging ways. Women are increasingly turning to these online educators for advice on saving, investing, and managing debt. The informal and relatable approach taken by financial content creators is making financial education more accessible, particularly for younger women who may not have received traditional financial training.